The Web & Platform Manager is a highly visible and important role for the company and will require both strategic vision and technical hands-on operational responsibilities. This position is responsible for leading digital content efforts and for administering all IT-related business, functions, and systems.
Key Responsibilities
● Work with Growth Marketing Director to integrate digital content into the overall marketing and communications strategy
● Support all business initiatives related to KMI owned digital platforms
● Overseeing all technology operations and evaluate and execute plans according to established goals and company protocols
● Devise and establish IT policies and systems to support the implementation of strategies set by upper management and by the parent company
● Manage the company digital roadmap, including website, mobile app, consultant online community, and blog
● Manage resources and workflow to ensure operational efficiency and maximize productivity at digital touchpoints within the business by working closely with senior management, internal stakeholders, and agency partners
● Analyze and assess the business requirements of all departments to determine technology needs
● Plan and recommend cost-effective technological equipment and tools to streamline the IT requirements of the organization
● Manage and collaborate with the development team(s) of engineering and UX/UI design
Minimum Qualifications
● Other assigned duties as requested 7+ years of experience in digital marketing preferred
● Bachelor's Degree
● Experience in a fast-paced start-up environment
● Excellent time management, prioritization and organization skills to manage multiple projects concurrently
● Knowledge of Shopify, WordPress, Salesforce, CVENT, Heroku, Vimeo
● Proven experience developing strategic and tactical plans with a solid track record of continuous improvement and/or replacement of legacy systems
● Ability to lead and motivate the team to achieve company KPIs
● A nuanced understanding of the KonMari Method™ and underlying philosophy is essential
Highly Desired Competencies
● Experience with Airtable
● Experience with Google Analytics
● Experience with Slack
● Experience with O365 and G-Suite
The Director of Growth Marketing is passionate about solving business problems and is effective at turning large datasets into actionable insight. They thrive on leveraging analysis, experimentation and innovation to lower the cost per acquisition and unlock scale. They have proven experience in driving significant growth across two of the most important areas for acquisition, remarketing and reactivation.
The ideal candidate will also have experience with brand/storytelling and an appreciation for how consistent and high-quality brand touchpoints across channels are a killer differentiator in the world of automation. They are customer-centric – passionate about campaigns that surprise and delight customers. They will build and segment an email list while capturing traffic to remarket opportunities. They will create email flows for the Consultant Program and eCommerce channels and create a marketing strategy to help grow the KonMari Consultant Courses and eCommerce sales.
Key Responsibilities
● Develop a best-in-class Paid Social strategy, identifying the right channels and levers to drive significant growth in customer acquisition.
● Develop a best-in-class user acquisition strategy. Drive significant revenue growth via a robust remarketing and reactivation strategy.
● Manage budget, opportunity size and grow our investment per company OKR’s.
● Thoughtfully design our approach to account structure, tracking, pixel and app events.
● Build custom lookalike, remarketing, and suppression audiences.
● Partner with the creative team to develop high quality, mobile-first, on-brand and dynamic assets including video and static + video.
● Build testing strategy – continuously test and optimize creative, budget and targeting.
● Establish KPIs, manage performance and reporting, regularly communicate results and insights to leadership.
● Build strong, collaborative cross-functional relationships with Consultant Program, Media and eCommerce teams.
● Shape our deep linking strategy and technical requirements (e.g., app abandon cart, dynamic remarketing).
Minimum Qualifications
● Bachelors' Degree.
● 5+ years growth marketing experience, with significant Paid Social & email.
● B2C consumer marketing experience required. Retail eCommerce experience preferred.
● Experience managing and growing budgets.
● Deep experience partnering with creative teams on developing high quality, mobile-first, on-brand and dynamic assets.
● Experience working with agencies, building partnership evaluation models.
● Negotiation skills.
KonMari is seeking a Marketing Specialist to assist in building a lifestyle brand through content, strategy and expert communications. We are looking for someone who is excited to develop, engage, convert and retain community through storytelling and creative brand marketing. The person in this role understands the funnel, knows how to meet a digitally connected audience where they are and is ready to help scale KonMari’s mission to organize the world.
Key Responsibilities
● Assist department head in development & implementation of brand marketing strategy.
● Have an understanding of a variety of organic and paid acquisition channels like content creation, content curation, paid campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis.
● Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content and lead generation.
● Create and manage marketing calendar across all tacticsManage the production of engaging content for all marketing tactics to attract and convert.
● Project management of special projects which may include content development and creative development.
● Coordinate weekly, automated and triggered email programs.
● Measure and report on the performance of marketing campaigns, gain insight and assess against goals, competitive analysis and current trends.
Qualifications
● Bachelor’s Degree in Marketing, Communications or related field.
● 3-5 years of marketing experience.
● Excellent written and oral communications skills.
● Familiarity with online content marketing, email, and social media strategies.
● A sense of aesthetics, a love for great copy and concise communication.
● Experience in identifying target audiences and in leading across channels marketing campaigns that engage, educate and motivate.
● Numerically literate, making sense of metrics and communicating internally.
● Up-to-date with the latest trends and marketing best practices.
● Comfortable in a startup environment.
