Featured Press
Marie Kondo Wants to Sell You Nice Things. What’s Wrong With That?
Her new online store honors her brand’s ethos: that objects can make people happy.
View Full Article
Spark Joy With Marie Kondo's New Collection of Elegant Lifestyle Products
If you're a fan of Marie Kondo's organizing method—the process of eliminating anything from your home that doesn't spark joy—then we have some good news for you: The popular Japanese organization expert just launched an e-commerce shop at konmari.com.
View Full Article
Marie Kondo Reveals the Next Big Project for Her KonMari Brand
After touching hearts and households through her Netflix series, Tidying Up With Marie Kondo, and book, the decluttering guru is bringing her wisdom to consumers through a new store, KonMari.
View Full Article
Marie Kondo Adds an E-Commerce Shop to Her Site
The soft-spoken force behind ‘The Life-Changing Magic of Tidying Up’ is launching an online boutique of lifestyle products—from soaps to ceramics—that have passed her ‘joy check.’
View Full Article
The Next Phase of Marie Kondo’s Empire Is Here
Five years after her book became a phenomenon in America, Kondo is launching an e-commerce site to sell products that spark joy.
View Full Article
This Is Not a Drill: Marie Kondo Is Launching a Store
What happens after you KonMari your home? Once you’ve sent all your non–joy-sparking sweaters off to Goodwill, it’s a question you’re probably asking yourself, and it’s what sparked Marie Kondo’s latest venture: an online shop whose focus goes beyond just organizational tools.
View Full Article
Why We're Partnering With Marie Kondo
A global company like Rakuten has many partnerships — from sports to tech and beyond — but few are more personally resonant to me than the one we recently announced with Marie Kondo.
View Full Article
Marie Kondo Sets the Record Straight on Clutter, Creativity, and What's Next
No, she does not want you to throw away all your books. Or every last tchotchke. The author and TV star clears up some myths about her methods—and talks about what's to come.
View Full Article
The KonMari Method Helped Me Unpack My Grief After Losing My Son
Every time I open a drawer in my son's nursery, I feel a little burst of joy. All the sleepers neatly rolled, the bibs folded and lined up next to each other so I can see the fun...
View Full Article
Marie Kondo Asked Fans “What’s the Oddest Item You’ve Folded?” and Their Answers Are Great
If you’ve ever seen Marie Kondo fold a pair of yoga pants or a plain T-shirt, you know how easy the tidying maven makes it all look. And, it’s true—if you follow her revolutionary...
View Full Article
Thanks, Marie Kondo! The Resale Market Is Becoming Bigger Than Fast Fashion
Marie Kondo inspired us to throw away all our non-joyous items, sparking what’s now a booming resale apparel market. So just how big is the industry capitalizing on secondhand goods?
View Full Article
Is KonMari a Fad? I Can Say This: It Tamed My Anxiety as Much as My Stuff
When I unpack in a hotel room, it goes from clean to chaos in under a minute. My husband affectionately refers to me as a tornado. He can also accurately assess my mental state...
View Full Article
Why Everyone Is So Obsessed With Marie Kondo
If you spend any kind of time on social media, you’ve probably noticed a certain kind of photo post cluttering up your timeline over the past month. You know the ones: a drawer of...
View Full Article
Marie Kondo Is Proud of Your Tidying Up, and Wants to Clarify That Part About Books
Marie Kondo has seen your efforts. The Mt. Everest-sized heap of clothes that’s taken over your bed, the drawers of T-shirts freshly folded into compact tents neatly lined upright...
View Full Article
How Shinto Influenced Marie Kondo’s KonMari Method of Organizing
Have you gone into major organizing mode after tidying expert Marie Kondo’s show premiered on Netflix at the beginning of January? Kondo’s KonMari method of organizing seems to have...
View Full Article
Listen to Marie Kondo: Tidying Up Could Improve Your Mental Health
Confession: I am 24, live in New York City, and more often than not, I rather spend my Friday nights cleaning my apartment than out at a bar with a cocktail in hand. So I totally...
View Full Article
This Woman Upended Her Career to Follow Marie Kondo's Tidying Methods — and Now Makes Thousands Per Consultation
Twelve years ago, Patty Morrissey appeared on the Today show for being messy. Then a graduate student at Loyola University in Chicago, she rarely cleaned her room because she was...
View Full Article
This Is Why People Love Marie Kondo: Deconstructing Marie Kondo's Magic
In the past week, several people have asked me why people love tidying guru Marie Kondo so much. What makes this an incredibly interesting question is that her approach exemplifies...
View Full Article
Could Marie Kondo Slow Down Fast Fashion?
Netflix sparked joy…as well as social media buzz, memes, and possibly sales trends with its recent debut of Tidying Up With Marie Kondo. Inspired by Kondo’s “KonMari” method for...
View Full Article
Kondo-ing: A Guru of Organizing Becomes a Verb
Since the reality show “Tidying Up with Marie Kondo” debuted on Netflix earlier this month, the nation has begun riding a new wave of Kondo-mania. In the series, Ms. Kondo, a...
View Full Article
The 'Marie Kondo effect'? Thrift stores nationwide see an uptick in donations
The hit Netflix series “Tidying Up with Marie Kondo” is inspiring people to keep possessions that "spark joy," and get rid of the rest. So, maybe it's no surprise that the show may also be sparking an increase in thrift store donations around the country.
View Full Article
Why Stressed-out Parents Should Make Time to See Marie Kondo’s New Show
On Jan. 1, I eagerly settled in for a Netflix binge of Marie Kondo’s adaptation of her international bestseller “The Life-Changing Magic of Tidying Up.” The show ostensibly teaches...
View Full Article
'Tidying Up' Is the Latest Example of Reality TV's Push for Positivity
Does this reality TV show spark joy? If the answer is no, then it's not Netflix's latest feel-good fever, Tidying Up With Marie Kondo. The eight-episode series is set on reinventing
View Full Article
Marie Kondo, Please Tidy Up Our Digital Lives
Marie Kondo, bestselling author, lifestyle maven, and star of the new show Tidying Up, is a little shocked. She's shocked that the feeling of sparked joy that she urges her acolytes...
View Full Article
The Tidying Tide: Marie Kondo Effect Hits Sock Drawers and Consignment Stores
Americans woke up on New Year’s Day, bloated in body and soul, and stumbled out of bed to survey their overstuffed post-holiday homes. It’s no accident that was the day Netflix...
View Full Article
Marie Kondo on Turning Her ‘Life-Changing’ Book Into a Hit Netflix Show
Millions of Americans are turning to a 34-year-old Japanese “organizing consultant” to help de-clutter their homes, and for Marie Kondo, the tidying expert and eponymous star behind...
View Full Article
America’s Love-hate Relationship With Marie Kondo and Our Clutter
First, let's take a moment to thank the device you're using to read this story, or the table holding up your newspaper. Your computer and phone and furniture work very hard for you.
View Full Article
Get In, Losers: We’re Going Thrifting
Do you self-identify as a maximalist? Does the name Marie Kondo fill you and your collection of novelty vacation hats with blood-curdling dread? Is your New Year’s resolution to “try more pants styles”?
View Full Article
I'm a Hoarder, and I think Marie Kondo's Show Can Actually Help People
For years, the thought of anyone coming into my two-bedroom Brooklyn apartment filled me with dread. Every single surface of my place was covered in stuff — from clothes to papers...
View Full Article
Tidying Up With Marie Kondo Isn’t Really a Makeover Show
About halfway through “The Downsizers,” the third episode of the new Netflix series Tidying Up With Marie Kondo, the 11-year-old Kayci Mersier and her 12-year-old brother, Nolan...
View Full Article
Tidying Up With Marie Kondo: The Binge-Watch That Will Get You Off the Couch
Hungover and pleasantly aimless on New Year's Day, I scrolled through Netflix looking for something soothing to watch. Not You—even though apparently everyone on my timeline...
View Full Article
Don’t Mess With Marie: Tidying Up With Author and Netflix Star Marie Kondo
I am flying across America to meet Marie Kondo, a diminutive Japanese Mary Poppins who transforms people’s lives by helping them to tidy their homes. Below, cities blossom and sprawl...
View Full Article
The 100 Most Influential People: Marie Kondo
I have been following Marie Kondo’s simple, clear rules for a decluttered life since way before they were written. My mother was an early adopter of order, and I the apple from her...
View Full Article
