Featured Press
Why We're Partnering With Marie Kondo
A global company like Rakuten has many partnerships — from sports to tech and beyond — but few are more personally resonant to me than the one we recently announced with Marie Kondo.
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Marie Kondo Sets the Record Straight on Clutter, Creativity, and What's Next
No, she does not want you to throw away all your books. Or every last tchotchke. The author and TV star clears up some myths about her methods—and talks about what's to come.
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The KonMari Method Helped Me Unpack My Grief After Losing My Son
Every time I open a drawer in my son's nursery, I feel a little burst of joy. All the sleepers neatly rolled, the bibs folded and lined up next to each other so I can see the fun...
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Marie Kondo Asked Fans “What’s the Oddest Item You’ve Folded?” and Their Answers Are Great
If you’ve ever seen Marie Kondo fold a pair of yoga pants or a plain T-shirt, you know how easy the tidying maven makes it all look. And, it’s true—if you follow her revolutionary...
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Thanks, Marie Kondo! The Resale Market Is Becoming Bigger Than Fast Fashion
Marie Kondo inspired us to throw away all our non-joyous items, sparking what’s now a booming resale apparel market. So just how big is the industry capitalizing on secondhand goods?
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Is KonMari a Fad? I Can Say This: It Tamed My Anxiety as Much as My Stuff
When I unpack in a hotel room, it goes from clean to chaos in under a minute. My husband affectionately refers to me as a tornado. He can also accurately assess my mental state...
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Why Everyone Is So Obsessed With Marie Kondo
If you spend any kind of time on social media, you’ve probably noticed a certain kind of photo post cluttering up your timeline over the past month. You know the ones: a drawer of...
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Marie Kondo Is Proud of Your Tidying Up, and Wants to Clarify That Part About Books
Marie Kondo has seen your efforts. The Mt. Everest-sized heap of clothes that’s taken over your bed, the drawers of T-shirts freshly folded into compact tents neatly lined upright...
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How Shinto Influenced Marie Kondo’s KonMari Method of Organizing
Have you gone into major organizing mode after tidying expert Marie Kondo’s show premiered on Netflix at the beginning of January? Kondo’s KonMari method of organizing seems to have...
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Listen to Marie Kondo: Tidying Up Could Improve Your Mental Health
Confession: I am 24, live in New York City, and more often than not, I rather spend my Friday nights cleaning my apartment than out at a bar with a cocktail in hand. So I totally...
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This Woman Upended Her Career to Follow Marie Kondo's Tidying Methods — and Now Makes Thousands Per Consultation
Twelve years ago, Patty Morrissey appeared on the Today show for being messy. Then a graduate student at Loyola University in Chicago, she rarely cleaned her room because she was...
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This Is Why People Love Marie Kondo: Deconstructing Marie Kondo's Magic
In the past week, several people have asked me why people love tidying guru Marie Kondo so much. What makes this an incredibly interesting question is that her approach exemplifies...
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Could Marie Kondo Slow Down Fast Fashion?
Netflix sparked joy…as well as social media buzz, memes, and possibly sales trends with its recent debut of Tidying Up With Marie Kondo. Inspired by Kondo’s “KonMari” method for...
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Kondo-ing: A Guru of Organizing Becomes a Verb
Since the reality show “Tidying Up with Marie Kondo” debuted on Netflix earlier this month, the nation has begun riding a new wave of Kondo-mania. In the series, Ms. Kondo, a...
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The 'Marie Kondo effect'? Thrift stores nationwide see an uptick in donations
The hit Netflix series “Tidying Up with Marie Kondo” is inspiring people to keep possessions that "spark joy," and get rid of the rest. So, maybe it's no surprise that the show may also be sparking an increase in thrift store donations around the country.
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Why Stressed-out Parents Should Make Time to See Marie Kondo’s New Show
On Jan. 1, I eagerly settled in for a Netflix binge of Marie Kondo’s adaptation of her international bestseller “The Life-Changing Magic of Tidying Up.” The show ostensibly teaches...
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'Tidying Up' Is the Latest Example of Reality TV's Push for Positivity
Does this reality TV show spark joy? If the answer is no, then it's not Netflix's latest feel-good fever, Tidying Up With Marie Kondo. The eight-episode series is set on reinventing
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Marie Kondo, Please Tidy Up Our Digital Lives
Marie Kondo, bestselling author, lifestyle maven, and star of the new show Tidying Up, is a little shocked. She's shocked that the feeling of sparked joy that she urges her acolytes...
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The Tidying Tide: Marie Kondo Effect Hits Sock Drawers and Consignment Stores
Americans woke up on New Year’s Day, bloated in body and soul, and stumbled out of bed to survey their overstuffed post-holiday homes. It’s no accident that was the day Netflix...
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Marie Kondo on Turning Her ‘Life-Changing’ Book Into a Hit Netflix Show
Millions of Americans are turning to a 34-year-old Japanese “organizing consultant” to help de-clutter their homes, and for Marie Kondo, the tidying expert and eponymous star behind...
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America’s Love-hate Relationship With Marie Kondo and Our Clutter
First, let's take a moment to thank the device you're using to read this story, or the table holding up your newspaper. Your computer and phone and furniture work very hard for you.
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Get In, Losers: We’re Going Thrifting
Do you self-identify as a maximalist? Does the name Marie Kondo fill you and your collection of novelty vacation hats with blood-curdling dread? Is your New Year’s resolution to “try more pants styles”?
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I'm a Hoarder, and I think Marie Kondo's Show Can Actually Help People
For years, the thought of anyone coming into my two-bedroom Brooklyn apartment filled me with dread. Every single surface of my place was covered in stuff — from clothes to papers...
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Tidying Up With Marie Kondo Isn’t Really a Makeover Show
About halfway through “The Downsizers,” the third episode of the new Netflix series Tidying Up With Marie Kondo, the 11-year-old Kayci Mersier and her 12-year-old brother, Nolan...
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Tidying Up With Marie Kondo: The Binge-Watch That Will Get You Off the Couch
Hungover and pleasantly aimless on New Year's Day, I scrolled through Netflix looking for something soothing to watch. Not You—even though apparently everyone on my timeline...
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Don’t Mess With Marie: Tidying Up With Author and Netflix Star Marie Kondo
I am flying across America to meet Marie Kondo, a diminutive Japanese Mary Poppins who transforms people’s lives by helping them to tidy their homes. Below, cities blossom and sprawl...
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The 100 Most Influential People: Marie Kondo
I have been following Marie Kondo’s simple, clear rules for a decluttered life since way before they were written. My mother was an early adopter of order, and I the apple from her...
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